Showing posts with label Charles Phan. Show all posts
Showing posts with label Charles Phan. Show all posts

18 October 2014

James Beard Foundation Taste of America - Washington, DC and the Brain Trust

After studying three black outfits in my closet closely,  I settled on the black suit -I wanted to be as comfortable as possible while covering media at the James Beard Foundation's Taste of America event in Washington, DC at the Mandarin Oriental hotel.
 
Mandarin hotel bartender
When I arrived to check in the check in staff  didn't have my name on the list of attendees. The Mandarin Oriental hotel staff couldn't have been nicer -a member of the team found me and introduced me to my point of contact for the evening.  While my contact chatted breezily about the evening another group was walking around the area apparently touring the space. My contact  took note of what was happening and ran of to see what was going on.  Several minutes later I saw my contact and informed her that a group photo was taking place in the adjacent room.  When I asked whether she should be present, she replied, "Yes, you're right", and asked which room the photos were being taken.



I asked each chef', "What was the inspiration for the dish you're serving tonight?" (Chef Buben's video is not included below due  to a problem with the video). Here's the answer:

 

 




A highlight of the evening was crossing paths with a  student with L'Academie de Cuisine's  Professional Cooking School. It was great to see him working alongside Chef Chittum. I wish the young man a bright and successful future.
Chef Patterson and student


Chef Chittum and Iron Gate staff


Chef Meek-Bradley and staff
Chef Scarpone
 
Chef Buben



Chef Sunderam


Chef Phan and staff
Chef Katsuya Fukushima and staff
Chef Meek- Bradley serves the crowd
I completed taking photos of the reception and silent auction area and walked into the dining space to take photos of the podium. I saw one of my contact's staff and asked which table were we sitting at. I looked at the table and began to walk into the hallway when my contact walked up to me She excitedly explained that there was a mix-up in communication about seating and that they were looking into it and would I wait a few seconds. Something didn't sound right. I stepped into the hallway and sampled the dishes the chefs prepared for the reception. As I placed my plate on a tray to be removed I heard, "Oh there she is" and looked up to see my contact and her cohort walking toward me. They explained that because of some mix-up there were no seats at the table and no seats available in the dining room and they tried really hard to secure a seat for me. And only staff from organizations such as the Washington Post ate at such events. 


gift bags for attendees

I listened and watched as my contact and her cohort spoke. At this juncture in my life's journey I have developed a stronger sense of when people are not being truthful (the body also provides gives 'signs' when most human beings are being untruthful, but that is not the focus of this blog). When my contact finished speaking I asked if I could retrieve my camera bag and other belongings from the locked room. My contact's eyes widened when I explained had I known I would not experience dinner I would have purchased a ticket as a member of the James Beard Foundation.
 



My experience as a event organizer, volunteer, and speaker ran contrary to what was unfolding in front of me.  As an event organizer I always made sure volunteers and media personnel were taken care of - food and beverage was set aside or tables were designated for volunteers and media.  It was my way of acknowledging the time and effort they made in supporting the event.  I turned to my brain trust (long time friend Glenda , who has been in the public relations/marketing communications for almost two decades, and Ink+ LLC  - I'm a client).  Here's the takeaways from consulting with the brain trust:
  • Savvy communications organizations explain roles and responsibilities up front.
  • Check to make sure the communications organization is considered professional and organized - ask around for referrals and references before engaging.
  • Savvy communications organizations try to take care of their media team. At events where food or beverage is served they will either set aside food and beverage for them or that they will be served along with other attendees.
  • Good media coverage, just like a good restaurant review, can help or hurt an organization.
I'm wiser as a result of  this encounter and will apply the suggestions offered by the brain trust if future media coverage opportunities arise with other organizations.  While not being able to experience dinner was disappointing, there will be other events to attend.

I'm also grateful for the opportunity to have chatted with the chefs. I have discovered at least two restaurants that I plan to visit.  One requires a visit to San Francisco - one of my favorite U.S. cities.  Are you ready to travel?

Be well,
Technicolor girl

image created by Ink+ LLC












15 October 2014

The James Beard Foundation’s Taste America® Washington, DC

I recently received an email with the words 'press credentials' in the subject line. I initially thought it was one of the countless SPAM or phishing emails that arrive in the blog's inbox.  I decided to take a quick look at the email to determine if it was SPAM or phishing.  It was not SPAM. It was not a  phishing scam. It was media advisory alerting me that my request to cover an event had been granted!!! Here is the advisory:

image courtesy of James Beard Foundation and Visa
The James Beard Foundation’s Taste America® Washington, DC 
Hosts “A Night of Culinary Stars”
Presented by Chase Sapphire Preferred® Visa Signature®

Charles Phan to collaborate with Vikram Sunderam for once-in-a-lifetime dining experience 

What: A once-in-a-lifetime culinary collaboration will kick off Washington DC’s Taste America weekend on Friday, October 17, 2014 at the Mandarin Oriental. Dubbed A Night of Culinary Stars, the exclusive dining event will benefit the James Beard Foundation. The JBF Taste America evening will begin with a reception filled with bites and libations from local chefs, including Marjorie Meek-Bradley, Jeffrey Buben, Anthony Chittum, Katsuya Fukushima, and Ed Scarpone. Afterwards, guests will be seated for an exceptional dinner prepared by James Beard Award-winning chefs, Taste America All-Star Charles Phan and Local Star Vikram Sunderam, along with Host Chef Didier Pouzier, who have worked together to design a unique multi-course menu diners won’t forget.

When: October 17, 2014
6:30pm - Cocktail and Tasting Reception
8:00pm - Dinner

Where: Mandarin Oriental

photo by TEP
1330 Maryland Avenue, SW Washington, DC 20004

Who: Taste America All-Star Charles Phan*, The Slanted Door, San Francisco
Local Star Vikram Sunderam*, Rasika
Host Chef Didier Pouzier, Mandarin Oriental
Chef Marjorie Meek-Bradley, Ripple and Roofers’ Union
Chef Jeffrey Buben*, Vidalia
Chef Anthony Chittum, Iron Gate 
Chef Katsuya Fukushima, Daikaya
Chef Ed Scarpone, DBGB Kitchen and Bar
*JBF Award winner

Why: The James Beard Foundation’s Taste America®: “Local Flavor from Coast To Coast” is a national epicurean tour celebrating America’s culinary diversity. From September 12 through October 25, 2014, the program will stop in 10 cities over five weekends, including Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, Phoenix, San Francisco, Seattle, and Washington D.C.

Returning for the second year in a row, the James Beard Foundation’s Taste America is presented by Chase Sapphire Preferred Visa Signature, a premier rewards credit card for people who love travel and dining. Chase Sapphire Preferred Visa Signature cardmembers will enjoy exclusive benefits not available to the public at James Beard Foundation’s Taste America events, including access to chefs, exclusive recipes, preferred seating, and more.  The James Beard Foundation’s Taste America is also supported by retail partner Sur La Table, and national sponsors including Bacardi 8, Breville, and Delta Air Lines.

Details: For more information about Taste America events in Washington D.C., please contact Dufour and Company Productions at 202-298-8650. Visit jbftasteamerica.org/event/washington-dc  for more details.
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If your schedule and time permit,  consider attending. Tickets can  be purchased using the link above.

I will be posting photos from the event on Facebook and Twitter as well as posting on the Technicolor Dining blog site and on MyMCMedia the delicious, mouth watering details about the evening. The dining gods have once again smiled upon me - for that I am grateful.

If you see me at the event, please say hello and be prepared to have your photo taken!

Be well,

Technicolor girl
image created by InkPlus LLC